I really hate to post this as I really considered MoreCoffee as one of the greater green coffee bean sites on the net and have done 85 percent of business over the past two years and a higher percentage of about 90 percent in the last year. Now that I have retired from the auto trade I am going into change my hobby of coffee roasting into a business. For this I will need to order a lot more at a time but not so much to still be offering a lot of it past the current crop year without telling my customers that is at least last years crop.
I knew after a while that his bean stock didn't change that often, but often enough to add a couple of "new" beans on the list every quarter or so. I check here daily to see if any new came in and diligently went over the descriptions to make sure they have the overall profile I'm looking for to compare it to the other coffee beans I have in stock. Sure enough when I find one I really want to buy I finally found out both the new and the long past seemed to have the characteristics I bought the first order for. I've even noticed that sometimes they change the name ever so lightly you would think it's the same coffee but it isn't. The current listing for Indonesia Sumatra Mandheling is exactly the same as from the older listing for Sumatra - Gayo Mountain, Aceh. Different names but the same exact notes even though most likely seasons apart and definately not the same coffee.
Knowing that coffee beans change their flavors and other charstics from year and even from different batches from the same farm, co-op and/or processing plant I am now a bit confused on weither I will continue to buy my coffee from here or not. I'm starting a coffee business and I don't need to have really old crops presented as new or if that's not the case, why can't the people here update the descriptions when they have the same coffee bean. I looked at several beans and the old description pages are identical to the period mark at the end of a sentence. Even the ones that say coffee roasting notes coming soon were the same even in some cases saying that the roasting notes were coming soon. This practice takes the speciality out of speciality coffee beans. Might just as well forget describing them and say something like Sumatras generally have a slight earthiness to it and lots of chocolate, especally at the darker roast levels.
So what's a buyer supposed to think under these conditions? Tell them my "new" coffee lot of Sidamo will tast exactly like the one I bought a year and a half or two years older? I think not as I won't sell old crops of beans and tell my customers that they are from the current years crop. Star$ and others may do it all the time, but that is why they have to burn the beans so their customers won't know the difference as much if any at all.
Another thing is that I have left e-mails to the supposed management/sales/techs and etc people here asking some questions and have never had an answer for any of them.
Now I have to decide what to do. Pay about the same for coffee and save quite a bit on shipping by buying here and not caring to give my clients the freshest coffee available? Or go to an previous source that charges for shipping and at least have fresh coffee as their new coffee comes in constantly and they never last more than 6 months if that. Also with this site, I have never seen this type of practice go on. New lots of the same coffee in the same year have new notes on taste, smell and roasting profiles and they even tells you if it's first, the last crop of the season or the generally preferred middle of the season.
Like I said before, I have bought quite a bit of coffee here for my own usage and sold a little of it. We all enjoy it as they like the idea that it's the freshest green beans, roasted the way they like it, and delivered fresh. In all fairness to my customers I can't do that anymore as I don't know what crop year it's from anymore. Now I can't even in honesty tell other roasters about MoreCoffee without telling them this so they can make their own decisions.